TrailTail

TailTrail is a dog walking app that focuses on pets health and exercise. By connecting elderly dog owners with young athletes, it provides pets with quality exercise and adventure.

With a strong emphasis on legibility and intuitive navigation, TrailTail is easy to use for all ages, especially seniors. Its design celebrates nature, movement, and fun, reflecting the joy and vitality every dog deserves. Through clear visuals and an active, outdoor-focused tone, TrailTail promotes healthy routines, companionship, and the simple happiness of time spent outdoors with a dog.

2025

Role:

  • UX/UI Design

  • Visual Design

  • Prototyping

  • Branding

Tools:

  • Figma

  • Adobe Photoshop

UX Strategy

Problem:

Elderly and those with mobile disabilities are adopting young dogs who require a great amount of energy and attention that they cannot keep up with physically.

Observation

Goal:

Allowing young dogs to live a healthy life despite the age and/or mobility of their owner

Opportunity

Solution:

Connecting immobile dog owners to young athletes

Objective

Personas

Customizable:

Owners are able to personalize their dogs profile to best represent their needs. Activities range from cross country runs to a walk around the block. This provides walkers with a deeper understanding and connection with the pets.

Our Capabilities

Health focused:

TrailTail can also be used to track pets health and location with the TrailTail Tracker.

User Friendly:

What makes TrailTail unique from the other apps is that it is designed with the elderly in mind — elegible, simplistic, and intuitive. The app strives to do its job in as few clicks as possible.

Competitors:

  • Rover

  • Wag

  • Tractive

Competitive Analysis

Rover and Wag are the most common walking apps for dog owners. Each one with a different priority and style. Rover focuses on creating consistent work between owners and walkers. Wag provides owners with more control over their pets care. Wag is known for its on demand dog services although it is less personalized. Tractive is a Smart Pet Tracker for monitoring and reporting pets health and location. It prioritizes easy to use and pet comfort.